Industry: Fashion
Location: Ireland
Location: Ireland
Year: 2020
The Challenge
Kilogarm focuses on retailing and wholesaling secondhand clothing, with an unwavering dedication to sustainability and zero waste. Kilogarm needed a visual identity that will resonate with their audience.
The Solution
Working from insight gained from the Kilogarm’s CEO, Ademola, and the extensive research that was done, a new visual identity and key messaging was created that expresses the heart of the Kilogarm brand.
Brand Story
The lettermark is created to be simple, modern, and friendly. It is formed from a combo of different garment - Top/Short, Jumpsuit, and Top/Folded Trouser.
The direction of the identity reflects two key statements - “Get more for less” and “You’re included”. The identity reflects the wide range of vibrant audience the Kilogarm brand appeals to.
The direction of the identity reflects two key statements - “Get more for less” and “You’re included”. The identity reflects the wide range of vibrant audience the Kilogarm brand appeals to.
